Brand Builder & Marketing Leader
Vivian
Krause
For over 15 years, I have architected global brand strategies, engineered high-impact rebrands, and spearheaded multi-billion-dollar portfolio revitalizations for world-class consumer brands, including Walmart, Apple, Mattel, and Stanley Black & Decker.
My expertise lies at the intersection of modern relevance, cultural storytelling, and commercial execution. I specialize in launching new brands and products from concept to market, transforming legacy names for the modern consumer, and crafting integrated campaigns that drive share across complex ecosystems. Whether you need to scale a brand identity, or seek marketing leadership to align your team and deliver the velocity required for measurable growth.
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Areas of Expertise
Brand Strategy
Defining who you are, what you stand for, and why you win. I architect your brand positioning, sharpen your value proposition, and design scalable brand architectures. The result is a comprehensive marketing strategy that transforms your core identity into a powerful engine for business growth.
Brand Marketing
Developing high-impact, full-funnel, 360° integrated campaigns that bring your brand story to life. By aligning creative vision with commercial goals, I ensure your brand message cuts through the noise, commands attention, and drives measurable engagement across every consumer touchpoint.
Consumer Marketing
Building deep, lasting connections with your core demographic through insight-driven strategy and culturally resonant storytelling. From grassroots activations to high-velocity campaigns, I create real-world momentum that taps into the cultural moment and fosters long-term brand affinity.
Go-to-Market & Product Launches
From initial product concept through commercial execution, I build and deploy comprehensive go-to-market strategies. Whether introducing a new product line or scaling an existing portfolio, I ensure your launch lands with maximum impact, gains immediate traction, and secures market share.
Portfolio Optimization & Brand Revitalization
Analyzing and restructuring existing brand portfolios to maximize efficiency, eliminate cannibalization, and accelerate growth. Whether diagnosing a declining legacy product line or executing a comprehensive global rebrand, I revitalize brand identities to restore market relevance.
Creative & Agency Stewardship
Bridging the gap between commercial strategy and creative execution. I lead agency search and selection, optimize external partner ecosystems, and provide high-level creative direction. Through sharp briefs and clear performance metrics, I ensure your creative investments deliver maximum cultural impact and business ROI.
